Marketing Analytics for F2P Games Course

What will you learn? 

• Fundamentals of F2P Gaming – Understand the basics of free-to-play game models, the F2P game life cycle, and the key factors that impact growth and sustainability.
• Essential Metrics & Performance Indicators – Learn about core audience metrics, including Retention, Lifetime (LT), Lifetime Value (LTV), Average Revenue Per Paying User (ARPPU), Revenue Per Install (RPI), and overall game revenue analysis.
• Game Marketing & User Acquisition – Gain insights into marketing fundamentals, key metrics, cohort analysis, attribution models, return on investment (ROI), and fraud detection.
• Monetization & Ad Strategies – Explore ad monetization basics, audience clustering, and game monetization models.
• Game Phases & Cross-Functional Insights – Study how different phases of a game’s life impact marketing strategies and monetization decisions.

By the end of this course, you will have a solid foundation in marketing analytics, enabling you to interpret key data points, optimize user acquisition efforts, and be able to solve the main task for marketing analytics. This is an essential learning experience for those looking to build a career in marketing analytics or other areas in the gaming industry.

What are we looking for? 

Technical & Quantitative Skills 

• Familiarity with Excel, Google Sheets, or basic data analysis tools;
• Some experience SQL, Python, or other analytical tools;
• English working proficiency.

Analytical Mindset 

• Strong interest in data-driven decision-making and problem-solving;
• Good understanding of statistics and data analysis;
• Ability to interpret and work with key marketing metrics.

Problem-Solving & Critical Thinking

• Ability to analyze trends, identify patterns, and draw actionable insights;
• Comfort with working through complex data sets and making strategic recommendations.

Eagerness to Learn & Adapt 

• Open to learning new tools, methodologies, and industry best practices;
• Ability to work independently and collaborate in a team setting;
• Strong communication skills to present insights effectively.

What will help you stand out? 

• Enthusiasm for F2P games and curiosity about how they operate;
• Interest in digital marketing and user acquisition;
• Awareness of gaming trends, player behavior, and market dynamics;
• Basic knowledge of marketing platforms, analytics dashboards, or attribution models is a bonus.